Perspective Branding

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We are an independent, branding and packaging design firm based in the San Francisco Bay Area.

We deliver brand strategy through design that is VISIBLE, VISCERAL & MEMORABLE.

Escapologie wines

  • Brand Identity
  • Packaging
  • Point of Sale
  • Naming

Creation of a new brand of wine, designed for everyday wine enjoyment.

Lay’s Potato Chips

  • Brand Identity
  • Packaging

Global brand refresh of iconic Lay’s packaging, communicating simple, quality ingredients.

Bolt Barbers

  • Positioning
  • Corporate Identity
  • Packaging
  • Signage
  • Website
  • Apparel

Brand creation, design and launch of a fresh concept for a Los Angeles based barbershop.

Jake’s Lemonade

  • Brand creation
  • Packaging
  • Copywriting

Bringing a fun, wholesome lemonade brand to life.

Walkers Deep Ridged Crisps

  • Brand Identity
  • Packaging
  • Look & Feel

Simple dynamic packaging designed to create maximum impact at shelf.

Mike’s HARDER Punch

  • Packaging

Packaging refresh of existing range of Mike’s Harder Punch designed for the convenience store.

Mission Taco Shells

  • Packaging

Modernizing Mission’s line of taco shells, using it's powerful brand equity to increase standout at retail.

Highmark

  • Corporate Identity
  • Look & Feel
  • Naming
  • Print
  • Web
  • Guidelines
  • Apparel

Brand system redesign created and implemented across multiple brand touchpoints.

Painted Turtle wines

  • Brand Identity
  • Packaging

Brand refresh of a line of wines that builds a more ownable story for the brand.

Ooma-Telo

  • Brand Architecture
  • Packaging
  • Naming
  • Trade Show Booth Design

A fresh new brand look for a consumer and business telephone service technology.

Doritos Salsa

  • Packaging

Packaging refresh for line of Mexican salsas in the U.K.

Rockaleta candy

  • Brand Identity
  • Packaging

Standout design for Mexican teens looking for edgier ways to express their individuality.

The British Asian Trust

  • Corporate Identity
  • Naming

Corporate Identity for HRH the Prince of Wales’ new charity celebrating Asians in Britain.

i Love Robots

  • Naming
  • Brand Identity
  • Packaging

Creating a single brand of robotic toys for boys and girls.

Wild Horse Canyon

  • Brand Identity
  • Packaging

Line refresh of a brand of wines, creating a distinctive brand identity and impact at shelf.

Pleo Robotics

  • Brand Identity
  • Packaging
  • Naming
  • Copywriting
  • Structure
  • Look & Feel

Creating brand image and packaging for launch of world's first autonomous toy robot.

Treetop trim

  • Concept Writing
  • Research
  • Packaging

Design for low calorie, full flavored fruit juice from Tree Top.

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