About Perspective Branding
Who is Perspective Branding
After working together for many years in leadership positions at other agencies, Simon and Cal wanted to get back to their true passion: rolling their sleeves up, working the work and digging in to solve clients’ problems as part of the team.
Whether it is revitalizing or creating a brand, they strive to design brand identities and packaging solutions that generate positive commercial results. Whether large or small brands, it is the results that matter.
Our Core Competencies
- Brand identity
- Look & feel systems
- Concept visualization
- Promotional graphics
- Structural concepts
- In-store graphics
- Design guidance
- Brand equity
- Category analysis
- Category audit & analysis
- Brand/product positioning
- Brand architecture
- Concept writing
We Have a Simple Philosophy
- Big ideas drive our work.
- We always bring our own POV to the challenge.
- Meetings with Perspective Branding should be a highlight in a client’s day.
- If the work isn’t Visible, Visceral & Memorable, it shouldn’t leave the building.
We believe that powerful brands are VVM
Does it stand out from the competition
and have stopping power?
Does it create a positive emotional reaction
with consumers, resulting in a preference?
Does it pass the memory sketch test:
"It’s the one with the ..."