About Perspective Branding

Who is Perspective Branding

After working together for many years in leadership positions at other agencies, Simon and Cal wanted to get back to their true passion: rolling their sleeves up, working the work and digging in to solve clients’ problems as part of the team.

Whether it is revitalizing or creating a brand, they strive to design brand identities and packaging solutions that generate positive commercial results. Whether large or small brands, it is the results that matter.

Cal Walters Simon Thorneycroft

Our Core Competencies

Design

  • Brand identity
  • Packaging
  • Look & feel systems
  • Concept visualization
  • Promotional graphics
  • Structural concepts
  • In-store graphics

Research

  • Design guidance
  • Positioning
  • Brand equity
  • Category analysis

Strategy

  • Category audit & analysis
  • Brand/product positioning
  • Semiotics
  • Brand architecture
  • Concept writing
  • Naming

We Have a Simple Philosophy

  • Big ideas drive our work.
  • We always bring our own POV to the challenge.
  • Meetings with Perspective Branding should be a highlight in a client’s day.
  • If the work isn’t Visible, Visceral & Memorable, it shouldn’t leave the building.

We believe that powerful brands are VVM

Visible

Does it stand out from the competition
and have stopping power?

Visceral

Does it create a positive emotional reaction
with consumers, resulting in a preference?

Memorable

Does it pass the memory sketch test:
"It’s the one with the ..."