We were thrilled to work with Wise, Inc. on their Cheez Doodles visual package design rebranding effort. In this piece published in the May/June 2017 issue of Candy & Snack Today magazine, Perspective:Branding CEO and Founder, Simon Thorneycroft, discusses how he and the Perspective team worked to contemporize the Cheez Doodles brand, using pack graphics […]

Share this post:Share on FacebookTweet about this on TwitterPin on PinterestShare on LinkedIn

Food manufacturers know that consumers are on the hunt for healthy, store bought granola bars and the healthiest (most healthy) energy bars on the market. In response, the bar category has morphed to include rectangular-shaped iterations of just about every food category. Will these snacks and meal replacements satisfy every customer’s nutrition and satisfaction requirements? […]

Share this post:Share on FacebookTweet about this on TwitterPin on PinterestShare on LinkedIn

Gluten-free foods, such as Mission Foods organic corn tortillas, are not new. But more products than ever are out there that meet the needs of gluten-free eaters. The rise in gluten-free products may be partially attributed to the crowds following the low or no carbs paleo diet – both crowds can eat cheese, for example […]

Share this post:Share on FacebookTweet about this on TwitterPin on PinterestShare on LinkedIn

When Beyonce wore a KALE sweatshirt in her 7/11 music video, it became clear the super food was popular beyond being one of the healthiest things you can eat as a vegan. But while you can find kale everywhere, there are plenty of other high-protein vegan foods that could be on the verge of garnering […]

Share this post:Share on FacebookTweet about this on TwitterPin on PinterestShare on LinkedIn