Project Info

Mike’s Hard Seasonals

We wanted to use the power of Mike's character to draw attention to the issue, but had to strike a careful balance of appropriate cheekiness. The front of pack has a striking call to action and we use the sides of the pack to draw the sweeter side of the brand out with our hugging owls. The owl characters also appear randomly on the neck labels to finish the uniqueness of this special edition pack. With over $1 Million already raised by the brand ... we hope this helps raise even more.

  • Packaging
  • Copywriting