Dymatize Pursuit RX
Dymatize needed to increase break-through and consumer relevance at retail to their Pursuit RX product line, targeted at cross-fit participants. Our package design leveraged a powerful tiger-eyes photography system to capture intensity in the brand system that mirrored the participant’s focus on their pursuit. Our logotype brought a precision to a package system. New flavor icons elevated appetite appeal – helping differentiate it in the category. A new information system was also created to make the package more user-friendly.