Project Info

Hip Chick Farms

Refresh of the existing brand to make it pop at retail behind the frozen glass doors and to give the packaging a refreshing more natural look where the food is the hero, matching the great tasting products that they sell. Simplication of design elements and a clean hieracrchy allowed us to extend the current few sku's to a much larger numbers with bold differentiation and clarifty at shelf.

Photography by Mike Wepplo:

  • Packaging
  • Brand Identity