Project Info

Homemade Brand Ice Cream

Homemade is a 4 generation family making incredible ice cream since 1939. The qualilty ingredients, craftmanship and love that goes into the product was not at all reflected in the packaging design. We wanted to bring the concept of 'pass down the good stuff' to be communicated on pack. The quality ingredients are an essential part of the taste experience and Homemade pride themsleves on the careful selection of flavors that go in to ensure careful matching of the same recipes since they started. The father and son brand identity captures the generational idea at the core of the pack surrounded by appetizing photography of the product and ingredients.

Photography/food syling: Mike Wepplo (

  • Brand Identity
  • Packaging
  • Website
  • Truck livery
  • TV Advertising