Project Info

International Delight

The branding challenge was to restore the relevance International Delight in the coffee creamer category. Design concepts focused on the power of the word Delight in the name – and expressing this idea across each element of the brand and package system. From our new Delightful Sun logo, to the new golden cap, to product imagery and proprietary font systems, our solution captured the experience that consumers looked forward to each time they picked up a bottle.

 

Photography by Noel Barnhurst.

  • Brand Identity
  • Packaging
  • Research
  • Positioning
  • Structure
  • Guidelines