Project Info

Mike’s Hard Lemonade

Whilst an everyday product name in the U.K. 'shandy' is a relatively new idea in North America and so we wanted to use the pack design to clearly define the product experience. The pack is divided into two, one half being the foundation of Mike's hard lemonade and the other a refreshlling crisp lager. The product illustration on the right has a die-cut to further reinforce its' refreshing nature and the black and yellow of the design, creates a dynamic architecture at retail.

  • Packaging
  • Brand iIdentity
  • Naming
  • Copy writing