As part of Mission's ever growing portfolio, we were asked to design a fresh new look for their organic, uncooked line of tortillas. We created a more crafted, woodcut-look with hand drawn illustrations of the farmers field to reflect the origination of the great ingredients. Bright engaging colors and graphics reflect the fun engaging time that the product will be consumed,
We also, leveraged Mission’s powerful brown bag equity from their chips to strengthen the quality and taste promise of the taco shell line. The Mission logo plays a more thoughtful and assuring role on the package to raise the quality message. Our new photography improved appetite appeal, making the food play a more important role in the design. We also brought additional quality details and simplicity to the system to aid in the shopping experience.