Project Info

Mission Taco Shells

Everyone wants their tacos to be an authentic Mexican experience. We leveraged Mission’s powerful brown bag equity from their chips to strengthen the quality and taste promise of the taco shell line. The Mission logo plays a more thoughtful and assuring role on the package to raise the quality message.

Our new photography improved appetite appeal, making the food play a more important role in the design. We also brought additional quality details and simplicity to the system to aid in the shopping experience.