Project Info

Quaker Oats

To reinvigorate the portfolio, we created an umbrella brand architecture, leveraging the iconic equity of the Quaker man. We cradled the reillustrated character in refreshed, higher-quality typography that better connects the name and icon. The flexible morning rays panel created a strong visual link at retail that unifies each of the items. We extended those Quaker Oats equities to Instant Oatmeal and cold cereals, including Life cereal, to bring them all under one family.

  • Brand Identity
  • Packaging