Project Info

Rockaleta candy

Daily rituals for many Mexican kids and teens are trips to the local bodegas, where small treats (peso snacks) are piled high upon one another. Candy and confectionary packages shout for attention with all manner of low-quality cartoon characters. Rockaleta, Mexico’s #1 candy, has a unique, multisensorial offering that needed to break through and speak to teens wanting edgier ways to express their individuality. We created the brand image on a black package, as a cool, anticolor design in the category. Our “Made of Many Things” logo captured both the layered experience and the myriad sensations in eating this intense chili & fruit lollipop.

  • Brand Identity
  • Packaging