Project Info

Walkers Crinkles

Walkers Crinkles needed a simple, striking package at launch— something that would give it shelf presence and muscle its way out of the busy, brand-saturated shelf in the grocery store. The cream architecture provided a neutral, somewhat retro-brand block that allowed each of the flavor colors to jump out at you for easy shoppability. The brand architecture, sub brand name and background all echo the curve of the product, making it the hero.