Walkers Deep Ridged Crisps
Walkers had developed a significantly new eating experience in a crisp with dramatic, exaggerated ridges. This unique product needed to stand out in an increasingly competitive U.K. snack aisle, where every color in the rainbow screams from the shelf. Our package design is the antithesis of that noise — using a rugged black-and-white Himalaya photo as a counterpoint to set up a single, epic crisp.
Only the brand mark and the heroic product itself provide the color reinforcement of flavor codes.
Our simple, dynamic package is delivering the impact the brand needed.