Refreshingly familiar.
Our more natural Banner Sun brand logo builds on existing equities of the Lay’s brand and shines warmly above the memorable icon of the potato-to-chips product presentation.
A global look.
The brand identity needs to be sensitive to all the different language/brand variations across the world. Even with these variances the brand idenitity still needs to reflect the core brand proposition and should be as close as possible to one another from a visual point of view.
