A multi-sensory experience.
A daily ritual for many Mexican kids and teens is a trip to the local bodegas where small treats (peso snacks) are piled high upon one another. Candy and confection packages shout for attention with all manner of low quality cartoon characters. Rockaleta’s unique multi-sensorial offering needed to break through and speak to teens.
Our Made of Many things logo captured both the layered experience and the multitude of sensations in eating the product.
