Calling all kids.
Pittsburgh-based Bossa Nova Robotics, has commercialized advanced robotic technologies from Carnegie Mellon University into innovative and entertaining consumer products for boys and girls. They reached out to us to create a unifying brand name and identity and genre-distinctive packaging.
We created a visceral brand that reflects how the toys make the kids feel, rather than revolving around the functionality of the product. The brand name iloveRobots is an idea and visual identity that both parents and children can relate to.
