A 3d exerience.
Often so much emphasis is placed on the design of the front of the pack, little care is taken over the detailing of the rest. There is so much real estate on these boxes to build out additional brand messaging and explore visceral stories about the products.
The iloveRobots’ rear and side packaging have emotionally captivating, visual worlds each reflective of the unique personality of the robots, showing how the kids could interact with the robots in their imagination. We created a dreamy ‘cloud–like world’ for the sweet Penbo and a ‘powerful rugged world’ for the guardian gorilla robot, Prime-8.
