Fit for a king.
When His Royal Highness’ new charity needed a name and identity design that celebrated Britain’s diversity, he turned to us. Our flowing sari motif celebrates the south Asian diversity of Britain, by working with a unifying symbol and celebratory ocher and green colors and textures. With these we wove in the Union flag in a way that makes each an integral part of the same idea. Our verbal branding solutions ‘The British Asian Trust’ and ‘Proud of all we share’ captured the spirit of his promise “We are better because you are here”.
