Distinctive packaging turns the tables on promotions

Building intrigue and curiosity for the young adult male consumer in the U.K. was critical; winnings are important, but the challenge is half the fun. Our iD3 promotional package became the key to enter a world of player-directed online gaming that started once the consumer guessed the correct mystery flavor.

Building mystery

The design broke out at shelf and established the mysterious nature of this flavor through a confidential "test pack" thematic and black background color.