Standing out of the crowd.
After capturing Britain’s attention with the launch of the “Do us a Flavour” promotional package design, we needed to keep the promotion fresh while launching the finalists packs in the next phase. Our solution using a common powder blue brand architecture with unique, fun flavor icons helped these 6 finalists break out of 14 other flavors and competitors at retail. The fresh, and eye-catching colors and fun graphics helped garner unprecedented trial of each of the flavors and then directed consumers to the web to vote for their favorite.
