Keep it simple.
A different spin on a new flavor promotion invited consumers to help Walkers develop the next big flavor. Our promotional package design launched across all Walkers Crisps with the cutting board icon. This promotion generated some of the highest awareness across the UK with over 300,000 entries. The cutting board icon invited consumers to send in their real flavor suggestions along with their inspiration – serious or funny. As the promotion evolved, England’s silly side emerged, and the promotion adjusted to meet that humor head on.
